The Power of Email Marketing Automations.

Marketing automation is making use of software to automate and customize repetitive marketing tasks. This software takes care of those tasks in a flow it has been programmed, keeping the user engaged so your team can focus on other aspects of marketing. Automation software helps your businesses understand the quality of leads in your funnel, it engages those leads while documenting their preferences and information to streamline content, products, or services based on the users’ behavior on your website. 

Some of these include; User onboarding, navigation, check-out, etc. The marketing team can use the software to automate personalized messages, and create triggers and responses, still giving the user a customized experience. 

Every eCommerce business that wants to achieve user retention and loyalty needs an automation tool to help manage their user funnel effectively, provide insight and increase conversion while keeping users engaged. 

Let us look at it this way- Mr kettle is a lead with conversion prospects, and your business has his email. The software helps your business manage the activities of Mr. Kettle on your website by engaging him from sign-up, sending welcome emails,  suggesting what to buy based on a previous search, and any other custom functions scheduled.  

The automation tool handles all those activities, so Mr. Kettle has helped throughout his time on your website. It does not stop there; this software continues to nurture Mr. Kettle by sending him scheduled emails even when he is not on your website,  remembering his birthday, and creating more experiences to bring Mr. Kettle back on your website to make another purchase, and so on. 

Automation also helps your business streamline the leads in your sales funnel to understand what leads are conversions and what leads should be filtered out.